An observation...

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An observation...

Postby NHE » Wed Nov 09, 2011 12:57 am

I just received the latest edition of the NMSS's magazine Momentum. I was surprised to see an ad for Avonex take up an entire 7 pages. This got me wondering about the extent of ads in the rest of the magazine. I should state that I'm not making a value judgement here saying that this is good or bad. It just seemed that a 7 page ad for Avonex may have been a little overboard.


Pharmaceutical Ads
(# of pages: ad type)

    1: Copaxone
    3: Tysabri
    2: Ampyra
    4: Gilenya
    7: Avonex

Total: 17/68 pages devoted to pharma (a specific drug)

Other Ads
(# of pages: ad type)

    1: Genzyme
    2: Various (chairs, accessible vans, etc.)
    0.5: Walkaide
    1: Bioness
    1: Allergan (spasticity answers)
    0.5: cambridge.org (information systems)
    0.5: Kantor & Kantor (lawyers, disability claims, etc.)
    0.25: Hilton Hotels
    0.5: Redman Power Chair
    1: MS Active Source

Total: 8.25/68 pages

Summary
Total ads: 25.25/68 pages or 37.1%
Pharma ads/Total ads: 67.3%
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NHE
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Re: An observation...

Postby maynaka » Wed Nov 09, 2011 8:05 am

NHE,

Great observation...I personally appreciate the breakdown by percentages!

I have contacted them a few times over the last 20+ years; the only thing they offered were books and tapes. I'm sure they do more, (aside from grants, etc.) but I have found them pretty much useless.

Just my opinion.

M

PS I would love to hear of any concrete service or assistance that has been given to anyone here.
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Re: An observation...

Postby NHE » Tue Feb 07, 2012 9:44 pm

I just received the new Momentum in the mail. Once again, it's full of ads as usual, most of which are for pharma.

Pharmaceutical Ads
(# of pages: ad type)

    1: Copaxone
    2: Ampyra
    7: Avonex
    4: Gilenya
    3: Betaseron
    1: Avanir
    3: Tysabri

Total: 21/68 pages devoted to pharma (a specific drug)

Other Ads
(# of pages: ad type)

    1: Bioness
    0.5: WalkAide
    0.5: Redman Power Chair
    2: Various (chairs, accessible vans, etc.)
    1: MS Active Source

Total: 5/68 pages

Summary
Total ads: 26/68 pages or 38.2%
Pharma ads/Total ads: 80.8%
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Re: An observation...

Postby Loriyas » Wed Feb 08, 2012 1:30 pm

Just a thought to put out there-
Avonex and Tysabri are owned by the same company-Biogen Idec. So as a company they bought a total of 10 pages of ads. Just an observation.....
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Re: An observation...

Postby bpmsrider » Wed Feb 08, 2012 2:21 pm

Those ads always good for a laugh. Some glossy photos of patient X with MS since such and such a date doing something really boring like putting luggage in the car to go on a road trip. What a joke.

What I take away from those ads too is that there are now options. Options that perhaps were not there even 5 years ago. The more options there are hopefully the price will start to come down as drug companies compete for patients.
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