MS Drug Takes a Feisty Approach Aimed at Younger Patients

Gilenya, or Fingolimod, is the first approved oral disease modifying drug for MS.

MS Drug Takes a Feisty Approach Aimed at Younger Patients

Postby MSUK » Thu Apr 04, 2013 12:52 am

An MS Drug Takes a Feisty Approach Aimed at Younger Patients

The Swiss drug maker Novartis is taking a sassy new tack to win converts to its oral multiple sclerosis treatment, Gilenya. Its “Hey MS, Take This!” campaign shows patients sticking out their tongues with Gilenya capsules on them to show their willingness to fight back against the neurological condition..... Read More - http://www.ms-uk.org/index.cfm/MSnews
MS-UK - http://www.ms-uk.org/
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