Interesting article about the guy behind the Public Library of Science.
June 2006 - Wired - an excerpt
He calmly lays out his campaign. For centuries, journals have been the means both of disseminating scientific knowledge and building scientific careers. Accordingly, the journals atop the hierarchy draw the highest-quality submissions, which reinforces their lofty reputations, which in turn enhances the status of the scientists who publish there. This positive feedback loop puts the ...