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Dummies

Posted: Tue Apr 22, 2008 10:00 am
by oreo
I get a couple of e-mails a week from the 'Dummies' people pushing their latest books. Today's e-mail was a bit of a jaw dropper:

Multiple Sclerosis For Dummies

By Rosalind Kalb, Ph.D., Nancy Holland, RN, EdD, MSCN, Barbara Giesser, MD, David L. Lander

Now if only they could write MS Research for Dummies.

Posted: Tue Apr 22, 2008 12:19 pm
by Lyon
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Posted: Tue Apr 22, 2008 3:26 pm
by carolew
Dear Oreo, who else but us folks would buy such a book.. for our relatives perhaps... friends...?
We are very important if they write a book about us... :D take care, Carole

Re: Dummies

Posted: Tue Apr 22, 2008 3:30 pm
by gwa
oreo wrote:
Now if only they could write MS Research for Dummies.
We would all buy this one and make them a fortune.

gwa

Re: Dummies

Posted: Tue Apr 22, 2008 3:48 pm
by Lyon
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Posted: Tue Apr 22, 2008 5:53 pm
by gwa
The reviews of the book indicate that it is full of excellent information. The price tag is a bit steep. Maybe Ian, the self proclaimed millionaire, will buy it and tell the rest of us about it.

I wonder who the "Dummies" are that are targeted for purchasing the book. Sounds like it is pretty technical for dummies.

gwa

Posted: Tue Apr 22, 2008 6:42 pm
by Lyon
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Posted: Wed Apr 23, 2008 4:46 pm
by MattB
Isn't it great how a company can make a comical title out of a serious problem and then make money off of it?