An observation...
Posted: Wed Nov 09, 2011 12:57 am
I just received the latest edition of the NMSS's magazine Momentum. I was surprised to see an ad for Avonex take up an entire 7 pages. This got me wondering about the extent of ads in the rest of the magazine. I should state that I'm not making a value judgement here saying that this is good or bad. It just seemed that a 7 page ad for Avonex may have been a little overboard.
Pharmaceutical Ads
(# of pages: ad type)
Other Ads
(# of pages: ad type)
Summary
Total ads: 25.25/68 pages or 37.1%
Pharma ads/Total ads: 67.3%
Pharmaceutical Ads
(# of pages: ad type)
- 1: Copaxone
3: Tysabri
2: Ampyra
4: Gilenya
7: Avonex
Other Ads
(# of pages: ad type)
- 1: Genzyme
2: Various (chairs, accessible vans, etc.)
0.5: Walkaide
1: Bioness
1: Allergan (spasticity answers)
0.5: cambridge.org (information systems)
0.5: Kantor & Kantor (lawyers, disability claims, etc.)
0.25: Hilton Hotels
0.5: Redman Power Chair
1: MS Active Source
Summary
Total ads: 25.25/68 pages or 37.1%
Pharma ads/Total ads: 67.3%