This represents a significant change of focus for Dr. Nero Oligist, who for decades has been the chief proponent for the exclusive use of crutches for MS patients. "I have been at the forefront of crutch research for decades, and I was instrumental in advocating the transition from all-wood construction to the current chrome-plated metal crutches," he claimed.
Stock analysts point out that crutch utilization rates have been steadily declining since a new competing technology - wheelchairs - has gained widespread popularity. One talking head on CNBC claims, "In all seriousness, it's clear to everyone except the most hardened CRUTCH zealots that the theory of CRUTCH's has started circling the drain......I think 'all over but the crying' is the correct term." "Desperation", he added, "is the term that comes to mind."
Dr. Nero Oligist will be in charge of Nostrum Remedium's new ventures in developing proprietary Patent Medicine for their MS customers. Concurrent with their research programs (prescription drugs allegedly containing exotic ingredients such as GMO snake oil), the mega corporation intends to launch an innovative advertising program and to hire more sales reps.
As part of his compensation package (rumored to be worth 100's of millions in salary and stock options), Dr. Nero Oligist has agreed to allow his portrait - minus his famous horse blinders- to be the marketing image for the new line of Patent Medicine, under the pseudonym "Dr. James William Kidd."

When pressed for more details, the CEO of Nostrum Remedium, Inc., O. Bese Katt, stated that the "...beauty of Patent Medicine is that we are not legally required under FDA rules to actually cure MS; but just to claim that our drugs slow the progression of this disease." Cynics note above the unsubstantiated claim that, "The lame have thrown away crutches and walked about after two or three trials of this remedy" as being the actual reason why Dr. Nero Oligist has decided to join Nostrum Remedium, Inc.
Donnchadh
