Professor Janet Polivy at Department of Psychology, University of Toronto has developed a theory about False Hope Syndrome
which she has applied to those faddy diets one sees in magazines and cheap TV programmes.
People appear to behave paradoxically, by persisting in repeated self-change attempts despite previous failures. It is argued, though, that self-change attempts provide some initial rewards even when unsuccessful. Feelings of control and optimism often accompany the early stages of self-modification efforts. ...